Corporate Style Guide

Columbia Analytical Logo Use

The Columbia Analytical logo uses spot colors of PMS (Pantone) 541 (Dark Blue: use for part of logo) and 544 (Light blue – use for inside ‘A’ in the CAS logo ).

Equivalent 541 values:

CMYK values: C:100% M:57%, Y:0%, K:38%

RGB values: R:0, G:70, B:127

Equivalent 544 values:

CMYK values: C:30% M:6%, Y:0%, K:0%

RGB values: R:172, G:212, B:241

If the document is to be printed in black & white, please use the black & white logo version.

ALS Environmental Logo Use

The ALS Environmental logo uses spot colors of PMS (Pantone) 2955 (Dark Blue at 100% and Light Blue at 40%) and 122 (Yellow). The Environmental Division also uses PMS 583 (Green).

Equivalent 2955 (ALS Blue) values:

CMYK values: C:100% M:43%, Y:0%, K:34%

RGB values: R:0, G:83, B:135

Equivalent 2955 at 40% (ALS Light Blue) values:

CMYK values: C:40% M:17%, Y:0%, K:14%

RGB values: R:150, G:169, B:201

Equivalent 122 (ALS Yellow) values:

CMYK values: C:0% M:18%, Y:83%, K:0%

RGB values: R:248, G:215, B:68

Equivalent 583 (ALS Environmental Green) values:

CMYK values: C:23% M:0%, Y:100%, K:17%

RGB values: R:176, G:191, B:39

If the document is to be printed in black & white, please use the black & white logo versions.

LOGO USE GUIDELINES

• Avoid scaling the logos to 'fit' into a design.
• Use at least a 0.5” white space ‘cushion’ around the logos. It preserves the integrity and professionalism of the logo by preventing clutter and letting it ‘breathe.'
• Do not alter or reproduce our logos in any colors other than those specified.
• Do not modify the logos.

 

COLUMBIA ANALYTICAL LOGO FOR PRINTED USE

• Regular logo 2.4" (For all general marketing materials/stationary: Word files, letterheads, envelopes, cards, t-shirts...)
  • Download CMYK Color JPG
  • Download Black & White JPG

ALS ENVIRONMENTAL LOGO FOR PRINTED USE

• Regular logo (For all general marketing materials/stationary: Word files, letterheads, envelopes, cards, t-shirts...)
  • Download CMYK Color JPG
  • Download Black & White JPG

 

LOGOS FOR ON-SCREEN USE

• Download Large Columbia Analytical RGB GIF Logo (For Powerpoint, Web, and onscreen presentations)
• Download Large ALS Environmental RGB GIF Logo (For Powerpoint, Web, and onscreen presentations)

 

VIEW A SAMPLE BUSINESS CARD

Fonts

Please use Lucida Sans where possible as the standard corporate font. (Since the Web has limited font selections, Verdana was chosen as our standard online font for various reasons, including these).

If your computer does not have Lucida Sans:

• download the Lucida Sans font
• double click to expand (unzip) the folder
• select all the contents and drag into your Fonts folder (Your fonts folder is located at C:\WINDOWS\Fonts)
• a window will then pop up and ask you if you want to install fonts. Choose Yes.
• Close and restart Word or whatever application you're using and Lucida Sans should now appear in the font list.

Corporate Stationary

Please use these colors and guidelines for stationary such as letterhead.

• Body Copy
  • 10 pt font
  • Lucida Sans Regular
  • Black
• Address/Phone/Fax Titles
  • 7 pt font
  • Lucida Sans Bold
  • Uppercase
  • ALS Light Blue
• Address/Phone/Fax Details
  • 7 pt font
  • Lucida Sans Regular
  • ALS Blue

Images

Marketing materials may include images of smiling professionals in white lab coats. These are emphasized to portray ourselves as ‘experts’ along with having friendly customer service value of ALS - Columbia. No clip art should be used.

Writing Style

Use the name ‘ALS - Columbia’

Please use the name ALS - Columbia in regular body copy. If an official document, the legal name Columbia Analytical Services, Inc. dba ALS Environmental may be used as the first instance that appears on a page, with subsequent uses shortened to ‘ALS - Columbia’. It is ok to refer to us as ‘us’ and ‘we’ in communication materials.

Please avoid the acronym CAS for any outside communications. The CAS acronym is widely used and may create confusion with some prospective customers.